“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
ready to wear
From 'kapray ki thaan' to display racks and visual merchandising
The factors that drove the change in the clothing mindset of urban Pakistanis.
Cover Story – The Prêt Effect
Prêt is booming in the big cities, but will its appeal spread deeper into the smaller cities and towns of Pakistan?
Five facts about Pakistan's ready to wear market
Shamoon Sultan, CEO, Khaadi, weighs in on the industry.