“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
Rastah
“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.