The Road to Convergence
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
Rashna Abdi
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
The Perils of Living in a Filtered World
Rashna Abdi reviews Filterworld: How Algorithms Flattened Culture by Kyle Chayka.
Short But Far From Sweet
Rashna Abdi reviews Frickin’ Short Life: Sinfully Alluring (The World’s Smallest Autobiography) by Khawar Salim.
Bangles, Mehndi and Eidi!
How can we uplift Eid?
“We are a specialist content company that focuses on and specialises in branded entertainment”
Rashna Abdi on what led her to establish Vitamin C after leaving IAL Saatchi & Saatchi where she headed the creative department.
Interview: Rashna Abdi
Chief Creative Officer, IAL Saatchi & Saatchi, about relevance in the age of Covid-19.
Lockdown Log
Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi.
Taste the new Tang
Mondeléz Pakistan introduces a ‘new and improved’ Tang – just in time for Ramzan!
Whatever happened to cool
Why agencies have turned their industry into a very boring one.
The lady has passion – and plans
Mamun M. Adil profiles Rashna Abdi.
Top 5 Design Ideas of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Tea for two
Tapal Danedar airs the third instalment of their Tum Mein Aur Aik Cup Chai TVC series.
The singularity of the written word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Top 5 Design Ideas of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
(E)stating the obvious
Real estate marketing in Pakistan lacks imagination, creativity and emotional appeal.