HBL PSL – The View from Pulse
Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.
Pulse Consultants
Digitally Pakistani
Digitally engaged perhaps, but Gen Z’s core values are deeply embedded in what it means to be Pakistani, writes Kashif Hafeez Siddiqui.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.