Kill the Story, Kill the Brand
Crisis management is about facing up, not staring down, opines Ad Mad Dude.
public relations
A Passion for Shaping Minds
Sophia Khan profiles Mustafa Hussain, Senior Manager, Corporate Communications and PR, Foodpanda.
From PR to Strategic Communications
An evolution of the PR industry is in the offing, one that demands a multifaceted approach to communication that is in sync with a new generation.
Momentum Is Everything in Communication
A day in the life of a communications professional.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
News or Just PR
Finding a fine balance between a newsworthy story and a public drive.
Keeping up the PR Momentum in a Digital World
Zofeen Ihsan on the evolution of the PR function.
The Rise and Rise of PR
Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.
“The function of the PR agency is to generate awareness and create goodwill”
Zohare Ali Shariff, CEO, Asiatic Public Relations Network (APR), speaks to Mariam Ali Baig about PR in Pakistan.
Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.
Is It Time to Board the PR Express?
PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff.
Advertising vs. PR
Why we distinguish between advertising and public relations.
Harold Burson (1921-2020), the PR giant!
"He saw the potential for PR to be a global enterprise, and he did more than anyone to professionalize the discipline."