Aurora Magazine

Omar Jamil welcomes the role of PREDA in sustaining respectful partnerships. Published 29 Jul, 2025 02:19pm

Uzma Khateeb Nawaz speaks to Omar Jamil, Chief Executive Officer, Latitude CRS and Mehreen Abid Mir, Director Operations, Nutcracker Marketing Solutions, about the recent strategic partnership between the two agencies and their future plans. Published 10 Jun, 2025 02:51pm

Crisis management is about facing up, not staring down, opines Ad Mad Dude. Published 11 Mar, 2025 01:59pm

Sophia Khan profiles Mustafa Hussain, Senior Manager, Corporate Communications and PR, Foodpanda. Updated 06 Dec, 2024 01:38pm

An evolution of the PR industry is in the offing, one that demands a multifaceted approach to communication that is in sync with a new generation. Published 17 Jan, 2024 04:45pm

A day in the life of a communications professional. Published 13 Jul, 2022 12:40pm

In an unpredictable world, all companies need a sound PR strategy. Published 05 Jul, 2022 11:10am

Finding a fine balance between a newsworthy story and a public drive. Published 30 Jun, 2022 10:12am

Zofeen Ihsan on the evolution of the PR function. Published 29 Jun, 2022 11:44am

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister. Published 28 Jun, 2022 11:08am

Zohare Ali Shariff, CEO, Asiatic Public Relations Network (APR), speaks to Mariam Ali Baig about PR in Pakistan. Updated 28 Jun, 2022 11:18am

Why Pakistani companies and brands are still not investing in PR. Updated 27 Jun, 2022 11:42am

PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff. Published 24 Jan, 2022 10:29am

Why we distinguish between advertising and public relations. Published 04 Jan, 2021 06:51pm

"He saw the potential for PR to be a global enterprise, and he did more than anyone to professionalize the discipline." Updated 15 Feb, 2024 10:21am