The Power of Music
Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing.
PTV
Understanding What We Eat
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
Babar Ayaz (1949-2024) Pioneer of Pakistan’s PR Industry
Menin Rodrigues remembers Babar Ayaz.
PTV’s Paradise Lost
Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.
Ye Water Cooler Aap Ka Hua!
What made Tariq Aziz a true ambassador of Pakistan’s most popular brands
Will Junoon’s comeback strike the right note?
What can fans expect from Pakistan's first 'Sufi Rock' band?
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
Fault lines beyond media
A growth in media choice has exposed flaws within advertising.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.