Swinging to the tune
As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams.
PSL tournament
PSL ends and the winner is... Pakistan!
Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself.
PSL and marketing – a decent start
From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself.
Can the Pakistan Super League get its marketing act together?
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.