Game on – the need for sports sponsorships
Brands need sports to live. It is a symbiosis. Sports also need brands to survive.
PSL marketing
Swinging to the tune
As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams.
PSL ends and the winner is... Pakistan!
Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself.