Client advertising spend in FY 2016-17
Top product categories, companies and brands on TV and print media in fiscal year 2016-17.
Print media in Pakistan
Media advertising spend 2016-17
An overview of TV, Digital, OOH and Radio spend.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Your brand's best friend
Why print advertising continues to effectively deliver results in an age of new media disruptions.
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
Losing shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Reinventing the print experience
Interview with Sarmad Ali, MD, Jang Media Group & President, APNS.
Audits and automation
In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation.