Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
print media
I Still Don’t Know What You Did Last Summer
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Client Advertising Spend FY 2022-23
The End of Irreverence
Tariq Ziad Khan reflects on Mad magazine’s legacy.
A Scandal Mongering Press
Interview with A. G. Noorani, pre-eminent Indian constitutionalist and author.
Audits and automation
In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation.
Media Predictions 2017
Director Media, Unilever (MENA), sees exciting times ahead for media and marketing professionals.