Why ‘A Woman Will Always Be Lyla’
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
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A Magical World of Modern Marvels
A day in the life of Batool Habib Curmally, Associate Head of Marketing, Image Pakistan
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
Eid Trends: Worth the Investment?
How are clothing brands faring during the run-up to Eid?
Five facts about Pakistan's ready to wear market
Shamoon Sultan, CEO, Khaadi, weighs in on the industry.