A Passion for Shaping Minds
Sophia Khan profiles Mustafa Hussain, Senior Manager, Corporate Communications and PR, Foodpanda.
PR
Babar Ayaz (1949-2024) Pioneer of Pakistan’s PR Industry
Menin Rodrigues remembers Babar Ayaz.
From Influencers to AI
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Brand Strategies for Inflationary Times
How agencies and brands can weather the prevailing economic climate.
What My Friends in PR Will Never Tell You
Faraz Maqsood Hamidi spills the beans.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
How PR Is Intrinsic to All Functions of Business
Leon Menezes makes the case for PR being taught in business schools.
Earned Media Done Right
How to make earned media work for your brand.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
News or Just PR
Finding a fine balance between a newsworthy story and a public drive.
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Keeping up the PR Momentum in a Digital World
Zofeen Ihsan on the evolution of the PR function.
The Rise and Rise of PR
Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.
“The function of the PR agency is to generate awareness and create goodwill”
Zohare Ali Shariff, CEO, Asiatic Public Relations Network (APR), speaks to Mariam Ali Baig about PR in Pakistan.
Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.