The New Influencer
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
podcasts
The Earworm Effect
Elhaam Shaikh on the enduring resilience of radio
The Long-Form Comeback
Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question.
AdEx Trends in FY 2023-24 and Future Prospects
Abid Hussain comments on a surprisingly good year despite multiple challenges.
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
Applying Stengel's Initiative to Pakistan
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.