Gen Z Ka Falooda
In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude.
perspectives on creative
How Well Is Your Creativity Trending This Year?
The Strategist looks at Dentsu’s 2024 Creative Trends Report and extrapolates how Pakistani brands can leverage these trends when speaking to their audiences.
A Boost for Pakistan’s Creative Economy
Sophia Khan meets the founders of the newly established Karachi Film School.
Creativity in Crisis
Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
Our Brand Really Does Suck
Raaj Kheraj on whether a little negativity can actually go a long way.
The Extraordinary Power of Storytelling
In times of crisis, smart brands resort to stories rather than consumer promotions.