The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
PepsiCo
Enter the Microcampaigns
Umair Kazi hopes microcampaigns will encourage the industry to indulge in positive disruption.
What Has Happened to Public Service Communication?
The uncharacteristically muted response from brands to Pakistan's flood emergency.
Campaign Register (March-April 2022)
Ad campaigns released in March-April 2022.
Campaign Watch
Sheema Khan, Sr. Manager Communications & Strategy, Woot, lists her favourite and not-so-favourite ads.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.