Electioneering!
How much credit can the media campaigns take for the success or failure of the political parties?
Pepsi Battle of the Bands
Will Junoon’s comeback strike the right note?
What can fans expect from Pakistan's first 'Sufi Rock' band?
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
"Pepsi was among the first brands to patronise cricket in Pakistan"
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
Singing for their supper
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?