The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Peak Frean's Sooper
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Campaign Watch (March-April 2023)
Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.
A Sooper Jingle
Sooper introduces a new jingle for their communications
Please Lighten Up
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.