Aurora Magazine

Promoting excellence in advertising

Peak Frean's Sooper

The Enduring Magic of the Jingle

The Enduring Magic of the Jingle

Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza. Published
Campaign Watch

Campaign Watch

Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns. Updated
A Sooper Jingle

A Sooper Jingle

Sooper introduces a new jingle for their communications Published
Please Lighten Up

Please Lighten Up

This year, Ramzan campaigns came with an overdose of sobriety with mixed results. Updated