Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
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Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
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Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.
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Sooper introduces a new jingle for their communications
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This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
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