Aurora Magazine

As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging. Published 22 Mar, 2025 09:58pm

Rather than going for the same patriotic themes every Independence Day, agencies are better off creating educational and thought-provoking campaigns, argues Nadeem F. Paracha. Updated 14 Aug, 2024 01:38am

Did Bank Al-Habib’s Defence Day TVC really stand out? Updated 12 Sep, 2018 12:55pm

Advertising professionals on how they would carve a new brand identity for Pakistan. Updated 13 Aug, 2017 05:33pm

Instead of importing cars and bed linen from abroad, we need to import their attitude and love for their own country. Published 27 Jul, 2017 04:55pm

The best kind of advertising is the one which gives us hope and motivation to do more rather than sit on our laurels. Updated 03 Nov, 2017 11:23am