Aurora Magazine

Promoting excellence in advertising

Patriotism in Pakistan

Patriotism vs Utopianism: The Dilemma of Pakistani Ads

Patriotism vs Utopianism: The Dilemma of Pakistani Ads

As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging. Published
Be Smart and Forget the Green Stuff on August 14

Be Smart and Forget the Green Stuff on August 14

Rather than going for the same patriotic themes every Independence Day, agencies are better off creating educational and thought-provoking campaigns, argues Nadeem F. Paracha. Updated
Branding Pakistan

Branding Pakistan

Advertising professionals on how they would carve a new brand identity for Pakistan. Updated