Be Smart and Forget the Green Stuff on August 14
Rather than going for the same patriotic themes every Independence Day, agencies are better off creating educational and thought-provoking campaigns, argues Nadeem F. Paracha.
Patriotism in Pakistan
Refreshing – but rushed
Did Bank Al-Habib’s Defence Day TVC really stand out?
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
It’s time we import a touch of patriotism
Instead of importing cars and bed linen from abroad, we need to import their attitude and love for their own country.
How about having Pakistanis market Pakistan?
The best kind of advertising is the one which gives us hope and motivation to do more rather than sit on our laurels.