Embrace and Resist
Pakistan’s ad industry needs to understand the difference between what needs
to be changed and what needs to remain constant, argues Shoaib Qureshy.
PAS Awards
Repositioning Culture for Brand Success
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
The Dawn brand: preserving tradition, spearheading change
How Dawn’s communication strategies have kept up with the times.
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
How smart is your agency?
If you want your agency to be taken seriously, training could be the best investment you ever make...
Is your brand authentic averse?
In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest.
#BeatMe wins big at the Clios
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
See you at #MyWarFace
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
The Importance of intellectual rigour
Interview with Adnan Syed, CIO, Adcom Leo Burnett.
And the award goes to...
In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards.
Desktop thinking – PAS Awards
The PAS has done its job. It is now for the industry to rise to the occasion and produce award winning communication.