“We are against any kind of measurement”
Qamar Abbas, Executive Director, PAS, speaks about the achievements of PAS and the new challenges facing the industry.
PAS 25 years
Hits and Misses and Further to Go
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Don’t Make Assumptions
Patrick Collister recalls his experiences with PAS and of Pakistan.
Exposing Pakistani Advertising to Global Perspectives
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.