“Advertisers come to us because we have mastered the art of showing their advertising to the people who will buy their product” Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea. Updated 21 Jan, 2025 01:41pm
Pakistan’s Storytelling Powerhouse Shahrezad Samiuddin profiles author and screenwriter Farhat Ishtiaq. Updated 11 Jan, 2025 09:32am
The Future of Reality and Format Shows Jerjees Seja sees a bright and engaging future for Pakistan’s TV industry. Updated 30 Aug, 2024 03:30am
Venturing Into Uncharted Waters Exclusive: Shark Tank comes to Pakistan. Updated 03 Nov, 2024 01:35pm
Makeup in the ‘Age of Innocence’ Good girls in dramas don't depend on makeup. They're born pretty. Published 21 Oct, 2023 11:22am
Flipping the Script Why Pakistani drama serial Raqeeb Se is a breath of fresh air. Published 16 Jun, 2021 04:35pm
