Aurora Magazine

As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging. Published 22 Mar, 2025 09:58pm

CityFM89’s recently released 75 Years of Pakistani Music is set to become a seminal work of archival research and musical compilation, writes Mamun M. Adil. Published 04 Jan, 2023 04:06pm

"Thankfully, today, indie artists are breaking into the mainstream..." Published 07 Mar, 2022 10:50am

Were it not for brands, Pakistan’s music scene would be almost non-existent, writes Nofil Naqvi.  Published 18 Jan, 2022 10:47am

Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music. Updated 01 Oct, 2018 11:44am

Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality? Published 22 Aug, 2017 03:23pm

The role of music in creating unforgettably impactful advertising. Updated 01 Jul, 2017 11:54am