From Zia to Maryam
A self-confessed textile obsessive, Yawar Iqbal evokes the many different ways Pakistanis have used textiles to express their personalities.
pakistani fashion
A Journey from Tradition to Trend
With its rich history and commitment to innovation, the textile sector remains a powerful force in shaping fashion trends and societal values, writes Arfa Syed.
“Fashion has been commercialised to the extent that people do not appreciate the art behind it”
Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.
Can Pakistan Afford Its Consumers?
Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.
A Magical World of Modern Marvels
A day in the life of Batool Habib Curmally, Associate Head of Marketing, Image Pakistan
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
How Pakistani Designers Dazzled at the Ambani Wedding
Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar.
“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.