When Ads Speak Louder Than Facts
False and misleading claims made by advertising practitioners in Pakistan are jeopardising the industry’s future growth, writes Imtisal Abbasi.
Pakistani consumers
Great Expectations
Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
How Effective Is Your Advertising?
Salman Ali questions why Pakistani brands advertise at all.
KFC's Changing Business Model
Noor Alam, CMO, KFC Pakistan, speaks about the brand’s progress over the years.
The thrill of instant purchase
The resurgence of consumer banking and finance.