PTA Launches the First Cybersecurity Strategy 2023-2028 for Telecoms
Nasir Jamal assesses the first Cyber Security Strategy 2023-2028 released by the PTA.
Pakistan Telecommunication Authority
Policy Shortfalls
Amir Jahangir comments on the recently announced National Artificial Intelligence Policy.
The rise of the hybrid planner
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
Bringing on the marketing wizardry
How entrepreneurship is paving the way for innovations in marketing?