Should brands take the risk and continue investing in Pakistan Super League?
Updated 13 Apr, 2017 01:19pm
From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself.
Updated 23 Dec, 2015 04:50pm
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
Updated 14 Jun, 2016 01:30pm