DID MOBILE TECHNOLOGY SHRINK MY TV?
What happens when attention spans come at a premium.
Pakistan Super League
Low attendance and ratings have left brands in a dilemma for PSL 2018
Should brands take the risk and continue investing in Pakistan Super League?
PSL and marketing – a decent start
From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself.
Can the Pakistan Super League get its marketing act together?
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.