Aurora Magazine

Promoting excellence in advertising

PAA

Requiem for an Industry

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed. Published 24 Oct, 2024 03:48pm
Losing shine

Losing shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Updated 12 Apr, 2018 10:36am