Aurora Magazine

Promoting excellence in advertising

PAA

In Real Time

In Real Time

In Conversation with Shahnoor Ahmed, Chief Executive Officer, Spectrum VMLY&R. Updated 22 Jul, 2025 12:20pm
A Man For All Seasons

A Man For All Seasons

In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann. Updated 22 Jul, 2025 12:20pm
Requiem for an Industry

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed. Updated 13 Dec, 2024 11:23am
Losing shine

Losing shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Updated 12 Apr, 2018 10:36am