Aurora Magazine

Promoting excellence in advertising

PAA

In Real Time

In Real Time

In Conversation with Shahnoor Ahmed, Chief Executive Officer, Spectrum VMLY&R. Updated
A Man For All Seasons

A Man For All Seasons

In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann. Updated
Requiem for an Industry

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed. Updated
Losing shine

Losing shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Updated