Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
P&G
Interview: Umar Malik, Co-Founder & CEO and Hasan Tahir, Co-Founder & CCO, Alt Story
Umar Malik, Co-Founder &
CEO and Hasan Tahir,
Co-Founder & Chief Creative
Officer, Alt Story, speak to
Aurora about their ambitions to
be an agency of the future.
Duty Matters II
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
PR Week's 40 Under 40
Interview with Muhammad Bilal Lakhani, Communications Director, P&G USA.
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Lights, camera, controversy!
Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?
The importance of being cool
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
The medium is still the message
Why controlling where your brand is seen matters even more today.