An opportunity for Pakistan’s outdoor industry
The SC ruling is a rare opportunity for the OOH industry to learn from its mistakes and measure quality over quantity.
Outdoor industry in Pakistan
Raking in the eyeballs
How the introduction of an audience measurement mechanism for OOH will provide a further boost for the medium.
“We don’t want agencies to use this data as a safeguard”
Ali Hamdani, CEO, MOVE, on the measures his company is taking to ensure they become industry currency.