Aurora Magazine

Promoting excellence in advertising

OpenAI

Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad. Updated 10 Jul, 2023 04:49pm