The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published24 Oct, 202304:44pm
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
Updated10 Jul, 202304:49pm
Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.
Published05 Jul, 202303:16pm