Evolution or Extinction? Pakistani ad agencies in the age of AI.
Agencies have to embrace a culture of ideas that are bigger than ads because ideas will be the currency of the future and motivate action, argues Imtisal Abbasi.
OpenAI
Visions in High Octane
Swirling in the obsolescence of gasoline-induced exhaust fumes,
Umair Kazi discerns the ultimate luxury car.
Umair Kazi discerns the ultimate luxury car.
Cracking the Tricky World of Reddit Marketing
Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Rewrite, Repeat, Rant: A Peek into the Psyche of an AI Chatbot
What does an AI chatbot do all day?
Making Generative AI Work for You
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
The threat of maliciously directed AI through human agency exists today
Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.