Building Smart Cities With OOH
Ahsan Sheikh illustrates how OOH has become key to smart city development.
OOH Advertising in Pakistan
Moving out of the comfort zone
Agencies must embed technology deep into their processes and business models
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Outdoors goes digital
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Let there be transparency!
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.