Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
OOH Advertising in Pakistan
A Dynamic New Phase for DOOH
Ahsan Shaikh discusses how generative AI has transformed Pakistan’s OOH landscape.
Media Advertising Spend FY 2022-23
Source: Aurora in consultation with industry experts
Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
I Still Don’t Know What You Did Last Summer
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Building Smart Cities With OOH
Ahsan Sheikh illustrates how OOH has become key to smart city development.
Moving out of the comfort zone
Agencies must embed technology deep into their processes and business models
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Outdoors goes digital
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Let there be transparency!
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.