Machine and Man
The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq.
Omar Farooq
Localising the Global Strategy
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.