Solving the ‘less is more’ conundrum
Asif Wazir Ali on finding the right balance in product assortment.
Nielsen Pakistan
Changing lifestyles and a quest for convenience
Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report.
There’s a Glint on my window
Peridot Products aired three TVCs to promote their flagship brand.
DIGITISING MARKET RESEARCH
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.