Breaking away From the One Size Fits All Model
Efforts must be directed toward integrating creative approaches into new educational frameworks to nurture the next generation of innovative thinkers, argues Arshad Awan.
new generation
How To Build Generation-Proof Brands
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.