Aurora Magazine

Promoting excellence in advertising

neuroscience

The Struggle To Keep Up-To-Date

The Struggle To Keep Up-To-Date

As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain. Published 26 Feb, 2024 10:45am
In Search of Pakistan’s Simorghs

In Search of Pakistan’s Simorghs

To succeed, young Pakistani creatives need to learn how to go beyond thinking with their head brains only, argues Adnan Syed. Updated 09 Apr, 2024 11:23am