For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Netflix
Mobile First and Last
Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.
Bye, Bye Algorithm. Hello, Human Tastemaker
Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.
From Telco to Techno
Pakistan’s telecom companies have no option but to diversify
in their search for new revenue streams, writes Nasir Jamal.
What Is Not Going To Change
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Meme Mandi
Mamun M. Adil on Heeramandi and the memes it has inspired.
The Zeigarnik Effect and the Power of the Incomplete
Tamoor Mir discusses how to induce engagement by leaving your audiences wanting for more.
The Top 5 TV Moments of 2023
Talha bin Hamid picks his Top 5 TV moments of 2023.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Spread the Meme
What makes memes so irresistible?
Madness in the Multiverse of Pakistani Cinema
Was Dr Strange the reason for Pakistani films not performing well during Eid-ul-Fitr?
The Professor & One
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Timeless Media
How some TV shows and movies manage to retain popularity long after they have first aired.
An industry driven by corruption
In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.
Let the sparks fly
Interview with Wali Tirmizi, COO, Teeli.
Thought for food
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
From the box to the mobile
A transformational journey that remains work in progress.
Riding the digital wave
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
The Top 5 Big Ideas of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The Top 5 Lifestyles trends of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series