The Zeigarnik Effect and the Power of the Incomplete
Tamoor Mir discusses how to induce engagement by leaving your audiences wanting for more.
Netflix
The Top 5 TV Moments of 2023
Talha bin Hamid picks his Top 5 TV moments of 2023.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Spread the Meme
What makes memes so irresistible?
Madness in the Multiverse of Pakistani Cinema
Was Dr Strange the reason for Pakistani films not performing well during Eid-ul-Fitr?
Timeless Media
How some TV shows and movies manage to retain popularity long after they have first aired.
An industry driven by corruption
In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.
Let the sparks fly
Interview with Wali Tirmizi, COO, Teeli.
Thought for food
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
From the box to the mobile
A transformational journey that remains work in progress.
Riding the digital wave
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
The Top 5 Big Ideas of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The Top 5 Lifestyles trends of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series