Nescafé Basement 5 – a season of diversity
This year the show became more localised in terms of talent, instruments and music.
Nescafe Basement
"Pepsi was among the first brands to patronise cricket in Pakistan"
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
Singing for their supper
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?