Aurora Magazine

Promoting excellence in advertising

NCA

The Power of Music

The Power of Music

Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing. Updated 22 Jul, 2025 12:20pm
Journey of an ad man

Journey of an ad man

An advertising veteran on how the profession has changed. Updated 05 Mar, 2018 11:00am