HBL PSL – The View from Pulse
Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.
Myco
Shark Tank Pakistan: A High-Stakes Reality Check?
Alifya Sohail examines whether Shark Tank Pakistan stays the course
and delivers real value to Pakistan’s aspiring start-ups.
Mobile First and Last
Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.
“Once our video infrastructure is on-chain, creators and audiences will have ownership of content, making it impossible for any single entity to remove or control that content”
Alifya Sohail speaks to Umair Masoom, Founder and MD, Myco, about the benefits Myco’s Web3 streaming platform will bring to audiences.
“Advertisers come to us because we have mastered the art of showing their advertising to the people who will buy their product”
Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea.