Let the Music Stream
Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy.
music platforms
“Spotify is the most downloaded audio streaming app in Pakistan”
Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.
The Sound of Successful Brands
Music is an effective creative tool to enhance a brand’s equity and
achieve marketing objectives.
Let the Music Do the Talking
Lessons brands could learn from Coke Studio.