Aurora Magazine

As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging. Published 22 Mar, 2025 09:58pm

Zahra Salah Uddin looks at how Gen Z is empowering musicians to revive concert culture. Updated 24 Mar, 2025 03:27pm

Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy. Published 13 Mar, 2025 02:12pm

Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024. Published 05 Dec, 2024 05:50pm

Shahrezad Samiuddin reflects on the loss of Haniya Aslam, the beloved musician, composer and producer. Updated 20 Aug, 2024 01:17am

"Thankfully, today, indie artists are breaking into the mainstream..." Published 07 Mar, 2022 10:50am

Were it not for brands, Pakistan’s music scene would be almost non-existent, writes Nofil Naqvi.  Published 18 Jan, 2022 10:47am

Lessons brands could learn from Coke Studio. Updated 18 Apr, 2024 04:24pm