Aurora Magazine

Promoting excellence in advertising

music

Raving It Up at the Warehouse

Raving It Up at the Warehouse

Zahra Salah Uddin looks at how Gen Z is empowering musicians to revive concert culture. Updated
Let the Music Stream

Let the Music Stream

Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy. Published
The Apple of My Eye

The Apple of My Eye

Is Taylor Swift the Apple of the music industry? Updated
A Pop Culture Without Brands

A Pop Culture Without Brands

Our brand communication is failing to make it into the annals of Pakistani pop culture. Published