Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
MOVE Outdoor
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Raking in the eyeballs
How the introduction of an audience measurement mechanism for OOH will provide a further boost for the medium.
“We don’t want agencies to use this data as a safeguard”
Ali Hamdani, CEO, MOVE, on the measures his company is taking to ensure they become industry currency.