Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Mobilink Nargis Fakhri
Oh Jazz, what have you done?
Has Jazz got a case of the positioning blues?
The gaps in the middle
Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction.
Jazz X – Running low on the X factor
Mobilink's latest campaign has no brand story or core message, and resorts to using the oldest trick in the book.