“Digital transformation is a great term that can be hashtagged on LinkedIn” Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI. Published 20 Jul, 2023 03:28pm
“Data-led creative is now a reality” Agha Zohaib, Managing Director, Mindshare Pakistan, on making it to Campaign Asia-Pacific’s 40 under 40 list. Updated 25 May, 2023 03:27pm
Chain of fools or tool for the wise? The impact of Blockchain on advertising. Published 13 Dec, 2018 09:45am
Fault lines beyond media A growth in media choice has exposed flaws within advertising. Published 27 Apr, 2018 03:54pm
E-commerce clients will become bigger advertisers than FMCGs In conversation with Fouad Husain, CEO, GroupM. Published 27 Apr, 2018 01:22pm