Aspirations of Beauty
Fatima S. Attarwala explores how Pakistani women approach their beauty.
Millennials in Pakistan
Questioning Received Wisdom
Are Millennials really as they are portrayed to be? It’s time for brands to look beyond labels and stereotypes.
Don’t bet your brand’s digital budget on a specialist digital agency
Bad, bad idea!
Goodbye nine to nine
7 reasons why developing a virtual workforce is an effective way for organisations to distinguish themselves.
An encounter with 'advertising's third billion'
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Enter the conscientious consumer
How technology has forged a new consumer activism.
The life and times of an ad child
Looking back with wonder...
Branding in a modern economy
Three leading marketers on brand leadership in a modern economy.
Catching the creative keera
Umair Kazi, Partner, Ishtehari, in profile.
A wide breadth of experience
Review: Emerging Dynamics of Management by Sirajuddin Aziz