Aurora Magazine

Promoting excellence in advertising

Microsoft

AI and the Yellow School Bus

AI and the Yellow School Bus

As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed. Published 05 Mar, 2024 10:34am
Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
I Think, Therefore I Brand

I Think, Therefore I Brand

In a woke world, brands need to use their minds to win their audiences’ hearts. Updated 13 Jun, 2022 11:10am
The Last of the Great Console Wars?

The Last of the Great Console Wars?

Microsoft’s new paradigm shifting positioning strategy may redefine how the business of console gaming is conducted. Published 27 Dec, 2020 04:06pm
An industry confused

An industry confused

Patrick Collister, Editor, Directory magazine, on Directory's Top 20 Most-Awarded Campaigns of 2019 Updated 01 Jan, 2020 11:16am
Arresting a dangerous divide

Arresting a dangerous divide

Pakistan needs to equip its population with digital skills or risk being left behind. Updated 18 May, 2019 01:05pm
A toxic World Cup

A toxic World Cup

While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility. Updated 21 Jun, 2018 03:25pm
Then or now?

Then or now?

Was advertising ever effective? Updated 20 Feb, 2018 04:04pm
Open sesame!

Open sesame!

What Alibaba can teach e-commerce websites anywhere in the world. Updated 06 Aug, 2018 12:53pm