Identifying Pakistan’s Thought Leaders
Raeda Latif discusses what constitutes genuine thought leadership.
Microsoft
AI and the Yellow School Bus
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
The Last of the Great Console Wars?
Microsoft’s new paradigm shifting positioning strategy may redefine how the business of console gaming is conducted.
An industry confused
Patrick Collister, Editor, Directory magazine, on Directory's Top 20 Most-Awarded Campaigns of 2019
Arresting a dangerous divide
Pakistan needs to equip its population with digital skills or risk being left behind.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
A toxic World Cup
While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility.
Facebook plays cupid despite trying times!
Facebook announce a dating feature that is set to compete with Tinder and Match.
Then or now?
Was advertising ever effective?
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
Open sesame!
What Alibaba can teach e-commerce websites anywhere in the world.