I Still Don’t Know What You Did Last Summer
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Media planning in Pakistan
2022: A Good Media Year Ahead
The year ahead should see further positive gains if the momentum remains unbroken.
The impact of digital on media selection
Interview with Mohammad Usman, Media Director, Mediavest Pakistan.
The best laid plans – How relevant are Pakistan's media planners?
Media planners and advertisers have to keep up with changing media consumer habits in order to remain relevant.