Media Advertising Spend FY 2022-23
Source: Aurora in consultation with industry experts
media consumption
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
From Influencers to AI
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.